The UK government has announced a new wave of financial reforms aimed at encouraging savers to explore investment opportunities and helping first-time buyers secure homes. From 2025, banks will begin contacting customers in low-interest savings accounts with information about potential investments in stocks and shares, supported by a Treasury-led public awareness campaign.

Chancellor Rachel Reeves outlined the proposals in her Mansion House speech, where she also confirmed that a scheme supporting low-deposit mortgages for first-time buyers will now be made permanent. Half of these reforms, referred to as the Leeds Reforms, focus on modernising the financial sector and encouraging economic growth. Reeves emphasised the importance of “backing UK strengths” to create skilled jobs and ensure savers' money works harder.

The Treasury is also reviewing investment product risk warnings, aiming to make them clearer for the public. However, there are concerns the relaxed messaging could open the door to fraudsters, with officials warning savers to remain cautious around unsolicited investment offers.

Other reforms include streamlining rules for financial services leaders and loosening regulations on share listings. While the City welcomed the changes—with the FTSE 100 reaching record highs—critics argue more direct action is needed, particularly around improving Lifetime ISAs for first-time homebuyers and addressing broader housing market challenges.